Crown Equipment Reach Truck Wins GOOD DESIGN Award

Crown Equipment Corporation, one of the world’s leading forklift manufacturers, has announced one of its forklifts has been honored with the prestigious GOOD DESIGN™ Award. The award’s sponsor, The Chicago Athenaeum: Museum of Architecture and Design, recognized the Crown ESR 5000 Series moving mast reach truck for its advances in ergonomics, visibility, application flexibility and serviceability in confined spaces. According to The Chicago Athenaeum, a record number of submissions were entered for the 2010 GOOD DESIGN™ Awards, representing influential corporations in the design industry from more than 48 countries. This marks the third international design award for the Crown ESR 5000 Series and the 10th GOOD DESIGN™ Award for Crown Equipment. “The Crown ESR 5000 Series sets a new benchmark in operation efficiency for the industry, and we’re honored to be recognized for its innovative design,” said Mike Gallagher, vice president of Crown Equipment’s Design Center. “The Crown ESR 5000 Series is designed to ensure that every aspect of the vehicle is tuned to the operator’s needs, allowing him or her to work more efficiently in an ergonomically enhanced environment.”