Crown Equipment Corporation is celebrating 25 years of manufacturing lift trucks for European and global markets at its Roding, Germany, facility. Selected for its prime European location and skilled workforce, Roding has been home to Crown manufacturing in Germany since 1986. Original production at the facility included Crown PTH 20 Series hand pallet trucks. As customer demand and the complexity of Crown’s products increased, overall output has grown. Today Crown is manufacturing a wide array of products at the facility, including low-level order pickers, reach trucks and pallet trucks.
“What makes Roding special is the consistently high quality of its products, as well as its flexibility in responding to specific customer requirements,” said Ken Dufford, vice president, Europe, Crown Equipment. “We are optimistic that the plant will continue to grow.” The majority of the employees who were part of the facility’s original workforce in 1986 continue to serve in Roding today. Crown continues to make investments in its future by training more than 40 engineering apprentices at the facility each year.
“Our employees at Roding have always been highly motivated and loyal self-starters,” said Mads Andreasen, Roding plant manager. “It’s simple – employees are aware that Crown, as a family-owned company, has a long-term commitment to its employees. They also appreciate the fact that Crown invests in their future by offering additional education and training.” In addition to the Roding facility, Crown also manufactures lift trucks in the United States, Mexico, Australia and China.
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